As a business, you want to optimize your interactions with customers in order to build strong, long-lasting relationships and increase customer loyalty. However, you may be facing several challenges in managing and tracking customer data and interactions across departments and channels. This can be caused by an incompatible portfolio of systems and decentralized repositories for customer data, making it difficult to track and analyze customer interactions across different touchpoints. An optimized CRM can help you perform at your best by giving you a better understanding of your customers' needs and preferences, and the ability to tailor your interactions and marketing efforts accordingly. This can ultimately lead to improved customer relationships and increased business growth.
Since 2018, we’ve been working with businesses of all sizes to amplify their sales, margins and customer satisfaction through the use of customized CRM and business intelligence solutions. Our focus is to partner with organizations to make it attainable to maximize the potential of Dynamics 365 and Power BI. We build high-functioning systems and analytics with our clients that turns into one of their top competitive advantages.
Essentially, a fractional CRM contract affords the company access to an experienced, proven CRM resources or teams in support of CRM optimization. The team isn’t at their service on a full-time, permanent basis. Rather, the fractional marketing team works for the organization on a short-term contract for a set number of hours per week—a “fraction” of the work week.
Get a deeper look into how we help our partners achieve their CRM goals and meet some of the team members that play a role in supporting you.